How do you keep your audience forever? Like forever. For-ev-er. Foreva-eva.
Well, remember when we were talking about sending people to your website first?
They may never come back, so to keep in touch on your terms, you need to get their email.
(Note that if you invest in ConvertKit through the link in this lesson, I will earn a small commission at no extra cost to you.)
Before we get to that, we need to have an automatic email service.
Personally, I use ConvertKit
(now FREE!). It
costs $30 a month
is now FREE to start.
The ease of use makes it 100% worth it when you grow to the point of having to pay for it.
You get what you pay for.
But there are a lot of other free ones out there you can use, too, like MailChimp.
Once you set up your email service, you need to come up with something free you can give people like a downloadable PDF or video that is exclusive to the people who give you their email.
That's called a lead magnet.
You set it up so that when someone gives you their email, they get an email automatically (thanks ConvertKit!) that has the downloadable item in it.
They get their free item and you get their email address.
And like we said before, consistency is key.
Send out weekly emails.
If you're making content on a weekly basis as you should, you can just package that up in an email and send it out.
You'll stay relevant and you'll always be able to contact them when you need to.
You can always switch platforms or ditch dying social media sites and retain the same audience forever.
Email is without a doubt the strongest form of digital marketing out there.